Ethnographic research is a qualitative method used in social sciences to understand cultures and behaviors within specific groups or communities. Researchers immerse themselves in the natural environment of the subjects, observing and participating in daily activities to gain insights into their social norms, values, and practices. This approach involves building rapport and establishing trust […]
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Following the investiture of Dr. Michael Tee as the 10th Chancellor of the University of the Philippines—Manila, the new chief vowed to undertake innovative research initiatives to further improve the country’s healthcare system and specifically the living conditions of the Filipino people. “We must endeavor for meaningful research that aids in decision-making in public health […]
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The methodological strategy of qualitative research uses non-numerical data to investigate and comprehend the complexity of social phenomena, human behavior, and experiences. To find underlying meanings, patterns, and contexts, qualitative research collects and analyzes rich, descriptive data as opposed to quantitative research, which is more concerned with quantifiable variables and statistical analysis. Insights […]
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