Beefing up your data with ethnographic research

Ethnographic research is a qualitative method used in social sciences to understand cultures and behaviors within specific groups or communities. Researchers immerse themselves in the natural environment of the subjects, observing and participating in daily activities to gain insights into their social norms, values, and practices.    This approach involves building rapport and establishing trust […]

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Chancellor Mike Tee: Venture in research to improve lives of Filipinos

Following the investiture of Dr. Michael Tee as the 10th Chancellor of the University of the Philippines—Manila, the new chief vowed to undertake innovative research initiatives to further improve the country’s healthcare system and specifically the living conditions of the Filipino people. “We must endeavor for meaningful research that aids in decision-making in public health […]

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Italian Embassy strengthens PH-Italy relations through sports fest in Tondo

The Embassy of Italy in the Philippines, under the supervision of His Excellency Ambassador Marco Clemente, has successfully spearheaded the Sports Festival in Tondo as part of its initiatives to strengthen the cultural relationship between the Philippines and Italy.   According to Amb. Clemente, this is a huge opportunity for the Filipino youths to not […]

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Capstone-Intel advocates for utilizing modern technologies to combat crime

In response to President Ferdinand Marcos Jr.’s call for government agencies to bolster the Department of Interior and Local Government’s National Crime Prevention Program (NCPP), Capstone-Intel Corporation issued a resounding endorsement of leveraging modern technology to enhance crime-fighting efforts nationwide. On Thursday, April 18, Malacanang issued Memorandum Circular No. 46, signed by Executive Secretary Lucas […]

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Battle of Froyo: Ranking the popularity of Koomi, Chimmy, BLK513, Llaollao

The food industry in the Philippines is experiencing notable advancements, marked by the emergence of various well-received food and beverage brands. This noteworthy trend has captured the interest of the general public, as they witness the swift success of esteemed establishments such as Llaollao, BLK513, Koomi, and Chimmy. These exceptional brands have swiftly garnered a […]

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7 Essential Tips for Conducting Qualitative Research with Precision

The methodological strategy of qualitative research uses non-numerical data to investigate and comprehend the complexity of social phenomena, human behavior, and experiences.   To find underlying meanings, patterns, and contexts, qualitative research collects and analyzes rich, descriptive data as opposed to quantitative research, which is more concerned with quantifiable variables and statistical analysis.   Insights […]

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Data: GCash gets 40% preference than Maya, but Maya gains 136M wider reach compared to GCash

A recent social listening report from Capstone-Intel showed that in terms of preference from Filipino social media users, GCash has received over 40.1 percent satisfaction while Maya garnered 19.3 percent preference. However, in terms of social media reach, Maya has received 136,999,285, higher than the 62,975,335 reach of GCash   Capstone-Intel Corporation is a high-impact […]

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Survey: 6 out of 10 Filipinos talk, worry about ‘heart attack’ online following Jaclyn Jose’s death

A social listening report from Capstone-Intel revealed that 6 out of 10 Filipino social media users or 63.1 percent of Filipinos online talk about “myocardial infarction” or heart attack across different social and non-social media platforms in the country following the untimely passing of award-winning actress Jaclyn Jose.   Capstone-Intel Corporation is a high-impact research […]

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