Ethnographic research is a qualitative method used in social sciences to understand cultures and behaviors within specific groups or communities. Researchers immerse themselves in the natural environment of the subjects, observing and participating in daily activities to gain insights into their social norms, values, and practices. This approach involves building rapport and establishing trust […]
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In the digital age, where information is generated at an unprecedented pace, harnessing the power of data has become paramount for organizations seeking to make informed decisions. Data analytics, a field that has evolved significantly in recent years, plays a crucial role in transforming raw data into actionable insights. This article explores the fundamentals of […]
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A recent social listening report from Capstone-Intel showed that in terms of preference from Filipino social media users, GCash has received over 40.1 percent satisfaction while Maya garnered 19.3 percent preference. However, in terms of social media reach, Maya has received 136,999,285, higher than the 62,975,335 reach of GCash Capstone-Intel Corporation is a high-impact […]
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