Korean trends are making waves in the beauty landscape worldwide, and the Philippines is no exception. As South Korean entertainment, including idols, bands, movies, and shows, gains traction in the country, so does the accompanying style.
K-pop sensations like Twice, BTS, and Blackpink, alongside Korean actors and actresses such as Kim Soo-Hyun, Song Hye-Kyo, Park Seo-Joon, and IU, wield significant influence over Korean fashion here. With sold-out concerts and visits, they boast massive fan bases in the Philippines, often becoming the faces of local brands due to their substantial followings, effectively bolstering marketing efforts. In addition to leveraging Korean personalities, local fashion labels frequently collaborate with Korean celebrities, launching limited edition collections that resonate with Filipino consumers.
Beyond celebrity endorsements, the appeal of Korean fashion lies in its blend of comfort and style, epitomized by oversized shirts, jogger pants, ripped jeans, baseball caps, and white sneakers. Notably, the acceptance of accessories among men marks a progressive shift, with necklaces, earrings, and bracelets no longer confined to women’s wear. Despite the impracticality of some Korean styles in the country’s hot climate, Filipino youth embrace them with the motto “tiis ganda” (sacrifice for beauty).
In an era driven by social media, adhering to global beauty standards is increasingly common. Filipinos, eager to stay “in the loop” or align with personal preferences, readily embrace Korean skincare and makeup trends. Inspired by the flawless complexion of K-pop idols, many adopt the clean, dewy, and natural look synonymous with K-Beauty, emphasizing the importance of a robust skincare regimen. The shift towards healthier skin care practices, including regular sunscreen use, reflects a broader commitment to holistic well-being, spurred by the quality and efficacy of Korean beauty products.
The accessibility of Korean culture and products online further amplifies their influence, facilitated by the proliferation of e-commerce platforms. Local influencers also play a pivotal role in disseminating Korean trends to Filipino audiences, driving their adoption across diverse demographics.
In summary, Korean fashion and beauty standards have permeated Philippine society, particularly among the younger generation. The fusion of Filipino and Korean aesthetics continues to evolve, shaping the local beauty landscape with its distinct blend of styles and preferences.
